Let's face it, we are all under financial strain and battling to make ends meet. Christmas is that time for us to spend with family and friends, to eat well and relax. Some though won't be having a great 2010 Christmas. As we all head into one of the toughest Christmas times in years, spare a thought for those in the industry without work that are in need of assistance financially or medically and are facing a 2010 that doesn't hold too many prospects. 4 Nov 2009 Read more >>

The ABF - the Vital Support Fund behind the advertising, media and marketing industries, will be awarding one bursary for 2010 to a 2nd or 3rd year AAA School of Advertising student next month. Applications need to be completed and handed in to the school's Marilyn du Toit by the 30th October 2009. 29 Oct 2009 Read more >>

The ABF Vital Support Fund - developed to help advertising, marketing, communications and media people that have fallen on hard times - is engaging with various agencies to communicate its benefits and raise its profile. The ABF's most recent visit was to creative agency Publicis. 22 Oct 2009 Read more >>

The ABF provides vital crisis support to individuals in the advertising, marketing and media industries who have fallen on hard times. This month saw the organisation assisting a 77-year-old industry veteran, whose client canned all contract work due to the economic recession. 14 Oct 2009 Read more >>

The newly relaunched ABF, Vital Support Fund, has secured a sponsorship deal with Oracle Airtime Sales to the value of R150 000. 1 Oct 2009 Read more >>

The recent ABF ten-pin bowling fundraiser held at the Brightwater Commons was a roaring success, with eight participating teams from various agencies including The Jupiter Drawing Room, MediaCompete, Adreach, Websend Digital and Oracle Airtime Sales. 1 Oct 2009 Read more >>

The ABF Durban is holding its Fun Golf Day on the 22nd of October at Windsor Golf course. If you want to rub shoulders with the who's who of the Durban advertising industry then this is the place to be! Even if you are not a golfer, the ABF invites members of the industry to network with their peers. 25 Sep 2009 Read more >>

It is with great sadness that the ABF says goodbye to André Cronjé, a former general manager and one of the Fund's first employees, who passed away from lung cancer on September 3, 2009. 18 Sep 2009 Read more >>

The ABF's much anticipated annual ‘Crazy Golf Day' will take place on the 4 November 2009 at Kyalami Country Club. Bookings are open, and this year the ABF has chosen ‘James Bond' as its central theme. 17 Sep 2009 Read more >>

ABF, formerly known as the Advertising Benevolent Fund, has relaunched a fresh identity which will carry it into a new era. 15 Sep 2009 Read more >>

The long awaited return of the Advertising Benevolent Fund (ABF) to Cape Town took place recently with a golf day at the River Club Golf and Conference Centre in Observatory. Despite poor weather, the event was well attended, and the industry will not forget a great day out that included more than the regular intake of beer the ABF requires from its attendees. 4 Sep 2009 Read more >>

On 9 September the ABF will be relaunching itself under a new visual identity, positioning and raison d'être. After 40 years of being the vital crisis support structure behind the advertising, marketing and media industries in South Africa, the time has arrived for a fresh and vibrant new style and approach. The new look-and-feel of the ABF will be unveiled at a cheese and wine ‘do', to be held at Ogilvy's function centre in Midrand, Johannesburg. 26 Aug 2009 Read more >>

The ABF held its 40th annual AGM at the Inanda Club in Sandton on 18 March, welcoming in new President, Giles Shepherd, as well as a committee that has doubled in size in the last six months. 23 Mar 2009 Read more >>

On behalf of the Advertising Benevolent Fund of South Africa (the ABF) I hereby express our deep and very sincere thanks for your and your organisation's support for our Crazy Golf Day at Kyalami Country Club on 5th November. 10 Nov 2008 Read more >>

The annual fund-raising Standard Bank/ABF Village Cricket day will be held by members of the advertising industry on Sunday October 19, 2008 at St Peters School in Paulshof, Johannesburg. All proceeds of the day will go to the Advertising Benevolent fund. 10 Oct 2008 Read more >>

He's been fired at and fired, but he's back in business, more fired up than ever before! David Bullard, South Africa's accidentally controversial columnist, raconteur, socio-political thorn-in-the-side and highly entertaining and amusing speaker will be hosting the 2008 Advertising Benevolent Fund Spring Ball on 3rd September at the Ball Room, Monte Casino. 21 Aug 2008 Read more >>