The recent launch of the Seacom undersea telecom cable signals the start of a fundamental shift in the South African Internet market that will bring along with it a wealth of new opportunities for online advertisers and publishers. 30 Oct 2009 Read more >>

Marketers are fighting to find balance between their digital marketing campaigns, developing content and managing their customers. Richard Mullins, director at Acceleration, looks at some of the obstacles and opportunities that marketers face as well as looking at simple ways to ensure their emails and campaigns reach their customers. 7 Oct 2009 Read more >>

With the launch of its rebranded search engine, Bing, Microsoft has signalled that it is going to keep fighting Google for a larger share of the global search market. Just a few short weeks after the launch of Bing, Microsoft already appears to be making some inroads against Google. 20 Aug 2009 Read more >>

Acceleration, a global provider of consulting, outsourcing, on-demand marketing technology and services, has completed the roll-out of a new strategic plan ensuring the company is in a position to take full advantage of current client and partner demand. Whilst keeping abreast of changes in the digital marketing arena, the transition will see Acceleration increase its focus on consulting and services, add new offices around the world and make key senior appointments to support the new strategy. 12 Aug 2009 Read more >>

South African companies that want to drive the best results from their email marketing campaigns should strongly consider outsourcing delivery, list management and other technical aspects of their campaigns to specialist service providers. 27 Jul 2009 Read more >>

If 2008 marked the year that social media burst into the mainstream, this is the year that the concept must prove its value to skeptical marketers against the backdrop of a worldwide economic downturn. 29 May 2009 Read more >>

Over the past 10 years, the rise of the Internet has brought about a dramatic change in consumer behaviour. Today, context is king in a world that is increasingly shifting from a mass marketing broadcast model to one-to-one marketing. 18 May 2009 Read more >>

Marketers have a broad range of metrics to choose from as benchmarks for the success of their digital campaigns and marketing strategies. All too often, we religiously track and report on the ones that have the least significance while ignoring other metrics that might be more important. 8 May 2009 Read more >>

The growth of search engine marketing is defying an economic slump that has seen marketers cut budgets across the board, writes Richard Mullins, Director at Acceleration. 30 Mar 2009 Read more >>

Even though the big numbers are there and the big strategies are being talked about, mobile advertising is in its infancy. It is held back by disparate technologies and an inability to effectively track marketing return on investment. 5 Mar 2009 Read more >>

Consumers around the world are sitting at the edge of a revolution in the worlds of marketing, advertising and publishing. Ubiquitous connectivity is transforming the way that people consume information, in turn demanding that publishers and advertisers rethink the way that they interact with their audiences. 9 Feb 2009 Read more >>

Omniture has announced that it has certified Acceleration, a leading online marketing consultancy, as a Platinum Professional Services Partner. Omniture's highest partner endorsement for a professional services partner recognises Acceleration's ability to help clients optimise their online marketing through Omniture's suite of products. 9 Feb 2009 Read more >>

Companies that specialise in providing online marketing technology services are climbing up the value chain as agencies and marketers start to count on them for more of their online marketing needs. 27 Nov 2008 Read more >>

It's hard to avoid social networks these days. If you're in marketing, wherever you turn, you are bound to encounter some kind of discussion about them and the promise they hold for advertisers. 8 Oct 2008 Read more >>

One of the most powerful benefits that online marketing offers companies is the ability to track and measure the success of their marketing campaigns and strategies. Email marketing, online advertising and search engine marketing all offer marketers a set of objective metrics that they can use to understand whether they're driving the returns from their marketing investments that they hope to. 11 Jun 2008 Read more >>

South African marketers need to look towards packaged applications and specialist service and solutions providers to help them make the most of the new opportunities emerging from digital marketing. 27 May 2008 Read more >>

Ongoing training is at the heart of any effective organisation's success. This is especially true in the fast-moving world of online marketing, where technology is constantly changing and where people are staying in their jobs for shorter periods of time. 13 May 2008 Read more >>

Richard Mullins, Director at Acceleration, looks at how companies can make sure online marketing technology integration projects deliver on their promise. 17 Apr 2008 Read more >>

Leading empowerment media group, Kagiso Media, and Lagardère Active Radio International (LARI), a division of French holding company Lagardère, have acquired Acceleration Media from its former owner, Acceleration, for an undisclosed amount. 26 Feb 2008 Read more >>

Spam, phishing, dropping open rates, deliverability issues and inbox overload: these are all terms you'll know if you are involved in the business of email marketing. For many cynics, they're all reasons to support the contention that email marketing is dead, especially in the business-to-business (B2B) marketing space. 22 Jan 2008 Read more >>

Marketers today have more communication channels available to them than ever before, with technology constantly adding new ones to the mix. Just over a decade ago, email and websites were added to the traditional communication mechanisms such as snail mail, fax and telephone. 6 Dec 2007 Read more >>

Companies that want to maximise their returns from email marketing should, in most cases, build up their own email databases rather than buy lists of email addresses from third-party vendors. 5 Nov 2007 Read more >>

Acceleration, a South African online marketing services and solutions provider, has announced that its US business has achieved an impressive ranking in Inc. Magazine's first-ever 5,000 list of America's fastest growing private companies. 25 Sep 2007 Read more >>

Email marketing programmes must be built around the current real needs of customers and prospects if they are to be truly effective. 12 Sep 2007 Read more >>

Web 2.0 is all about a mindset change, for consumers, publishers, and of course, marketers. Web 2.0 pioneer, Tim O'Reilly, describes it as a set of principles and practices that puts the individual consumer in control of the Web experience. It’s about faster, better use of all the disparate data sources that the web and related technologies produce each and every time we click online. 27 Feb 2007 Read more >>

South African companies that are enjoying the highest possible returns from their investments into online marketing have adopted holistic strategies that embrace the full customer lifecycle across a range of channels and technologies. Unfortunately, there aren't many of these. 18 Oct 2006 Read more >>

Di Charton has been appointed General Manager of Acceleration Media, part of the Acceleration Group, a specialist online marketing services company and a key player in the global online advertising and marketing sector.  3 Oct 2006 Read more >>

A recent study commissioned by the Interactive Advertising Bureau (IAB) and conducted by PricewaterhouseCoopers (PWC), reports that Internet advertising grew by 30 percent in the USA during 2005. 12 Sep 2006 Read more >>

Companies that want to remain aligned with the law and international best practice in their email marketing strategies should follow an opt-in (or permission-based) approach to sending commercial email to their customers. 10 Nov 2005 Read more >>

In the world of online media and marketing, one name dominates the headlines - Google. Users love them for their clean, easy-to-use service. Advertisers adore them for their Cost Per Click (CPC) and low wastage advertising model. With rivals like Yahoo, MSN and Miva all offering similar CPC models, online marketers can't get enough of paid search advertising. 20 Oct 2005 Read more >>

Expect to see trends that have already become evident in the US and Europe to gain traction in the local market as South Africa's online marketing world continues to mature.  9 Oct 2005 Read more >>

When an online search engine campaign fails to deliver the desired results, the first step that a marketer usually takes to improve performance is to change bids. However, that is a tactical approach to optimising search campaigns that often fails to address the underlying reasons for disappointing performance. 25 Aug 2005 Read more >>

Just like a child, your customer goes through life-stages with his or her tastes, moods and expectations constantly evolving. For that reason, you should treat him or her with the same amount of understanding, care and patience as you would your offspring. How well do you know your child? You should know your customer and subscriber just as closely. 27 Jul 2005 Read more >>

"Refer-a-Friend" (RAF) campaigning is still sometimes seen as email marketing's pyramid scheme, but it is a powerful tool if used wisely as part of a sound marketing strategy. RAF, also known as viral marketing, can very quickly reach your target audience, increase brand awareness and leads, and ultimately deliver a high return on a relatively small investment. 7 Jul 2005 Read more >>

Online advertising is carving out a strong niche for itself in the South African media landscape as local advertisers begin to use it to reach the country's middle and high-income consumers. 28 Jun 2005 Read more >>

Marketing professionals should not forget the basics of online marketing in their haste to implement advanced eMarketing tools and strategies. 13 Jun 2005 Read more >>

South African marketers are waking up to the potential of e-mail as a marketing tool. In the past, it was regarded primarily as a channel to reach a mass of customers with bulk newsletters and other company information. 26 May 2005 Read more >>

Bandwidth targeting allows online advertisers to serve rich media ads to broadband users and lighter ads to the bandwidth-starved. 17 May 2005 Read more >>

Delivering marketing e-mails to a customer database is no longer a simple matter of hitting the 'send' button. 15 Mar 2005 Read more >>

Two years have passed since government introduced email regulations in the Electronic Communications and Transactions (ECT) Act, but signs are that the level of unwanted commercial e-mail in South African inboxes has yet to subside. 14 Sep 2004 Read more >>