Acceleration Media is pioneering a groundbreaking online media and planning methodology called Gross Rating Points (GRPs) in South Africa. This innovative methodology will allow media planners and marketers to, for the first time, set correct media weighting and budgets to their online campaigns so that they can achieve the best possible return on their investments in the digital channel. 28 Oct 2009 Read more >>

For the uninitiated, investing in online media can be a vague stab in the dark. Options such as ad sizes and types as well as which media environment to advertise in, can quite literally make or break your campaign. Bearing that in mind you need powerful insight into the market to make the right choices. 7 Aug 2009 Read more >>

Acceleration Media has worked closely with the Red & Yellow School, a Cape Town-based school of advertising, communications and marketing, as well as with other players in the digital marketing landscape, to equip students at the institution with practical knowledge about online marketing and advertising. 1 Jul 2009 Read more >>

South African companies must re-evaluate their search marketing strategies now that Google has changed its policies around trademarked keywords bidding to allow companies to bid for trademarks and brand keywords that they do not own. 12 Jun 2009 Read more >>

The online advertising market is enjoying growth and progress across South Africa and the rest of the world, in spite of deepening gloom about the state of the global economy. We can expect to see even more growth, as marketers start to use online more aggressively as part of their marketing mix. 2 Mar 2009 Read more >>

Marketers that have not yet allocated budget towards online advertising for the festive season still have time to acquire good placement opportunities ahead of the December rush. 12 Nov 2008 Read more >>

Choosing the right environment to place your ads is perhaps the most important success factor for your online advertising campaign. You need to make sure that you are able to reach the right people with your message, in a format that will grab their attention, and at a cost that is appropriate for the benefits you receive. 20 May 2008 Read more >>

Social networking has set the online world on fire over the past two years, with the likes of Facebook, MySpace and YouTube enjoying explosive growth in revenues and users. South African Internet users have embraced social networking with the same enthusiasm as the rest of the online world. 14 Nov 2007 Read more >>

The growing popularity of social media sites such as MySpace and Facebook among South African Web users is creating a wealth of new marketing opportunities for online advertisers. That's according to Diane Charton, general manager of Acceleration Media. 16 Aug 2007 Read more >>

South African companies are starting to look at ways of combining once discrete online marketing tools into integrated strategies as their understanding of the online landscape grows. That's according to Diane Charton, general manager at Acceleration Media. 18 May 2007 Read more >>

Companies that want to maximise their returns from their online marketing spend should look at ways that they can use geo-targeting and other forms of targeting to reach the users that fall in their target markets while reducing the waste associated with serving ads to those who don't. 4 Apr 2007 Read more >>

South African Web users are flocking to social networking sites such as MySpace and YouTube in their droves, which means that these Web sites offer local marketers a host of exciting new advertising opportunities.  31 Oct 2006 Read more >>

South African marketers are earmarking an increasing proportion of their online advertising budgets to rich media formats in recognition of the excellent returns rich media produces when used wisely.  11 Oct 2006 Read more >>