Specialist below-the-line agency 34Sport has launched an eight-week national promotion for Castle Lager to coincide with the brand's sponsorship of the Proteas Test Cricket tour against England that kicks off at SuperSport Park in Centurion next Wednesday, December 16. 14 Dec 2009 Read more >>

Specialist brand activation agency, thirtyfour has announced the launch of its third satellite division, 34Woman, this month. Headed up by Judy During, the new division is designed to assist brand owners to better understand and access the female market. 14 Oct 2009 Read more >>

South Africa offers a number of unique challenges to marketers. With 11 official languages, a huge cultural diversity and unequal access to communication channels like the Internet, finding innovative ways to reach one's target market is an ongoing challenge. 11 Sep 2009 Read more >>

The groundbreaking Redd's Get Chatting promotion with over R25 million airtime up for grabs drew to a close at the beginning of July. It revolutionised promotions in SA, since entry via cellphone was absolutely FREE to all participants! 1 Sep 2009 Read more >>

The groundbreaking Redd's Get Chatting promotion with over R25 million airtime up for grabs began at the beginning of April. And the best part of all? Entry via cellphone is absolutely FREE for consumers - a revolutionary first in SA! 5 May 2009 Read more >>

Specialist brand activation agency, thirtyfour has announced its 25.1% black economic empowerment (BEE) deal with South African black-owned private company, Mvelaphanda Holdings, founded by Tokyo Sexwale in 1998. 9 Feb 2009 Read more >>

While everyone else went to the beach, Cape-based brand activation agency thirtyfour was hard at work. 22 Jan 2009 Read more >>

In yet another very successful brand activation campaign for Global Trader, thirtyfour yet again lived up to its promise of delivering measurable results in a below-the-line environment. 9 Jan 2009 Read more >>

Specialist brand activation agency, thirtyfour has announced the launch of a new satellite division, 34 Sport, this month. Grant Hillary, previously manager of Brand Activation at South African Breweries (SAB) has been appointed Managing Director. 17 Sep 2008 Read more >>

Cape Town - One of South Africa's biggest braai promotions has been conceptualised for Castle Lager by national brand activation specialists, thirtyfour and was launched last week. 8 Sep 2008 Read more >>

In a three-way pitch against Bester Burke and Grey Matter, the activation agency thirtyfour scooped up the Thuoslots business, signing a three-year deal with this rapidly growing blue-chip client. 12 Mar 2008 Read more >>

With Oscar® fever sweeping the world, Ster-Kinekor Classic and Cinema Nouveau are bringing the Oscars® home to every South African, through their engaging and interactive 2008 Oscar® Movie Millionaire competition - where one lucky movie-goer stands the chance to win an amazing R1 million in cash! 20 Feb 2008 Read more >>

Thirtyfour, the Brand Activation Agency, has developed an innovative activation campaign – Soccer Millions – to assist SAB in optimising the company's Castle Lager sponsorship of Bafana Bafana until 2011 and beyond. 30 Jan 2008 Read more >>

Every once in a while a concept is introduced into the market place that changes the rules. thirtyfour, the brand activation specialists, have introduced the South African market to a first. Their Scan & Win™ concept is a simple but effective marketing mechanism for FMCG retail that rewards consumers when they purchase participating products. 22 Nov 2007 Read more >>

Sometimes genius is pure simplicity in itself. In an environment certain to be saturated with promotional activity, brand activation specialists, thirtyfour have created a completely integrated promotion, that is so simple, but really effective in its activation. 4 Sep 2007 Read more >>

Brand activation specialists thirtyfour are proving that bringing brands to life is the most successful aspect of marketing. Having attracted business from leading companies like SAB, BMW, iBurst, Checkers and Autumn Star's Win Now, this dynamic agency is fast moving into the number one slot as marketing activators for South Africa's biggest players. 28 Jun 2007 Read more >>

Obtaining high-volume sales leads to build prospect databases over the internet, without contravening any privacy laws, is a challenge to any marketing campaign. Doing so with the inspirational creativity to attract almost immediate interest from 100,000 potential customers is even harder. 13 Jun 2007 Read more >>

thirtyfour, national brand activation specialists, recently undertook a delve into what online South African women between the ages of 25 and 40, think. 22 May 2007 Read more >>