Marketers are constantly on the look-out for new ways to improve their customer acquisition process, yet few companies consider online channels. Pay Per Click (PPC) Advertising (also known as paid or sponsored search) is a valuable online marketing channel that works well to drive immediate and targeted traffic to your website. Return on investment (ROI) is the name of the game with PPC, as cost per acquisition can be calculated easily. 20 May 2010 Read more >>
Social media's popularity is ever-increasing and not just among consumers. Progressively more brands are seeing the value of social media too and everyone is trying to get their piece of the action. That being said, very few brands have produced unique, mind-blowing social media campaigns. 15 Apr 2010 Read more >>
As a marketing tool, a website provides businesses with an additional avenue to reach potential customers. A well-designed and user-friendly website is only the beginning of your web strategy. To ensure that you reach visitors and convert them into customers, you need to maintain your website and this requires continuous work and adjustment. 17 Mar 2010 Read more >>
Many of us log into our in-boxes several times a day to check our email. This has become an integral part of most people's working and private lives. Email marketing capitalises on this prolific touch-point (some may call it obsession) with the online world by placing brands right in front of their customers in their in-boxes. 5 Mar 2010 Read more >>
2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has passed and brainstorming new plans and strategies for 2010. Marketing is an essential ingredient for ensuring the success of any business. 25 Nov 2009 Read more >>
South Africa's Internet usage has shown steady growth over the last few years. Even with high Internet prices and slow bandwidth, year-on-year growth indicates cheaper Internet will fuel South African Internet usage even further. Great news for South Africa is the landing of the SEACOM cable which brings the promise of faster, cheaper Internet. 21 Oct 2009 Read more >>
If you need qualified traffic fast, Pay Per Click (PPC) advertising is still the easiest and most efficient way to target the right audience. PPC goes hand in hand with Search Engine Optimisation (SEO) as the foundation of search engine marketing (SEM). 16 Sep 2009 Read more >>
Social media has been around for a number of years although we've only recently seen an increase in the number of South African social media campaigns. With South African Internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media. 22 Jul 2009 Read more >>
Businesses in all sectors are feeling the pinch of the current recession, and very often the first thing to the get chop is the marketing budget. Many companies are wising up to the opportunities available online - and this has been reflected by a marked increase in online ad spend year on year. 30 Jun 2009 Read more >>
 These days, merely having a website is not sufficient in terms of a company's online presence. Any good online marketing strategist will tell you that Search Engine Optimisation (SEO) is the basis of a successful online marketing strategy. The website needs to rank well in search engines for key-phrases relevant to your business activity in order to increase quality traffic to your website. One of the best ways to achieve this is by ensuring that your website contains well-optimised and relevant content. 14 Apr 2009 Read more >>
 Have you ever heard an interesting advertisement on television or radio in passing and later searched for more information regarding the product advertised? You are not alone. With the growth of the Internet, consumers are becoming more interactive and instead of waiting for the information to come to them, they are going out and searching for it. 12 Mar 2009 Read more >>
 Social media has been around for a while yet not many companies in South Africa have realised its potential. “Social media is a powerful platform and can create great awareness, but in order to achieve maximum exposure, it is important to utilise a multi-channel approach,” says Christine da Silva, Founder and Chief Strategist of AlterSage. 11 Feb 2009 Read more >>
 Have you noticed the growing excitement around online marketing? Following international trends, there has been an increase in the number of big brands in South Africa using online marketing to create brand awareness and get their message across. It's more than likely that if your own company hasn't already implemented online marketing, you know of a company that has. 14 Jan 2009 Read more >>
4 November 2008 will be remembered for many reasons. Not only did the United States choose Barack Obama to be their 44th president, but it was also a great day for internet marketing. With Obama's victory it was proven that internet marketing can no longer be ignored. With one objective in mind, Obama's team created the best internet campaign ever employed by a politician - and it worked. 12 Nov 2008 Read more >>
Many marketers know they should be including online marketing in their overall marketing strategy, but don't know how to go about designing and implementing such a strategy. 21 Oct 2008 Read more >>
 When it comes to marketing, the Internet has provided many distinct benefits, the main one being the ability to circulate media and information around the world at a much lower cost than more traditional forms of advertisement. 11 Sep 2008 Read more >>
AlterSage is a Cape Town based online marketing company whose clients include renowned brands in the local and international markets. 29 Jun 2008 Read more >>
After almost a year since spreading their wings for the first time and calling the rejuvenated streets of Woodstock home, AlterSage has again taken to the skies and has neatly nestled itself in the vibey city center. 29 May 2008 Read more >>
An upgrade of office space has put AlterSage into the mix of companies transforming the face of Woodstock, with the traditionally industrial area being invaded by media, marketing and other service orientated firms. 29 Mar 2008 Read more >>
AlterSage has been making delicate waves in the online industry both locally and abroad since its conception. 29 Feb 2008 Read more >>
AlterSage Consultants was established in 2006 with the aim of providing its clients with holistic online marketing services. 29 Jan 2008 Read more >>
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