Ranking well on major search engines can either make or break your company's website. Applying sound SEO (search engine optimisation) principles to your website's architecture and content is paramount in today's business world.

Who should attend?
Website owners, website designers, web developers, marketing managers, online content managers and web copywriters.

What is covered?
• What is search engine optimisation and why is it relevant to every website.
• Understanding the relationships between search engines, spider's and directories.
• Making sense of the Google search engine algorithms.
• How to maintain a balance between SEO and usability in Website design and content.
• How spiders read your website content vs. how humans read your website content.
• Taking control of the SEO process (and how to audit your own website).
• Know what influences your search engine rankings and how you can improve your ranking.
• Applying SEO principles to website page architecture, SEO copywriting and linking strategies to enhance your search engine ranking.
• The impact of hosting, servers and multiple pointer domains on search engine rankings.
• Flash, code, CSS and error pages - what search engine's think of these.
• Why a social media strategy (blogs, RSS feeds, social networking etc) is important.
• The significance of website content and how to implement an online content management strategy.
• Online copywriting research and implementation.
• What to avoid in SEO (Black hat techniques, spamming and myths revealed).

Course details:
This is a Saturday class - 9am to 4pm and includes lunch and refreshments throughout the day.

Venue

Date: 05 July 2008
Location: Building 2, Ground Floor, Silver Point Office Park, 22 Ealing Crescent,, Bryanston
Cost: R1500 plus VAT
More info: Book and pay in full before 28/6/2008 and save R350 (Pay R1 150)

Contact: Gillian
Company name: Blue Magnet Web Intellect
Telephone number: 0823898282
Email address gillian@bluemagnet.co.za

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