How to write a good press release that editors will publish

Why you should attend?

Is press release writing part of your portfolio? Need a refresher, confidence boost, going for a new job or promotion, then this one day interactive, hands-on workshop is for you! Bring along three or four real projects on the day and write them there and then, guided by an experienced PR practitioner and writer. You'll walk away with complete releases that you can use, as well as media plans.

Our one day interactive workshop is unique - meet people in the industry and network in an intimate and relaxed environment; get loads of useful resources to help you in your job while you learn to write the best press releases, according to global standards and templates; and enhance your skills on how to deal with the media and get published.



Program Outline:
Why this workshop:

Workshops are limited to no more than 6 to 8 delegates which ensures one on one person interaction.

Each workshop is customised to suit the delegates and their related industry

Vibrant and exciting environment

Get answers to all those questions that you've always wanted to ask

Facilitated by one of the most experienced PR practitioners and writers in the industry.

Run by people in the industry for the industry

Let the workshop pay for itself - walk away with several releases you can use!

The Workshop includes:

A quick and easy way to find the hook or news' angle
How to write catchy headlines and first paragraphs that sell your release
Developer boilerplates
Establish key messages
Get some good templates
Learn how to deal with editors
What to do and not do
How to select media and distribute
Interviews, photos, press packs
Industry resources - don't miss out!
Ethics
Evaluation
And loads more…

And after it's all over, email us and let us edit your release to ensure that you're on the right track and are writing sound and publishable articles!

Venue

Date: 28 July 2008
Location: Hydepark, Johannesburg
Cost: 2200.00

Contact: Tshidi
Company name: The Hedgehog Event
Telephone number: 27117041469
Email address enquiry@thehedgehogevent.com