Discover the real power of online advertising and PR in a course packed with principles and the real-world examples that illustrate them. Your course leader is the renowned author and digital strategy consultant Godfrey Parkin, who has consistently been at the leading edge of online marketing in the UK, US and South Africa since the web first began fifteen years ago.

While traditional-media advertisers risk becoming increasingly irrelevant, the share of marketing budgets going to online media worldwide is skyrocketing. And while targeted South African online media are still few and far between, local consumers are happily engaged with international websites. To marketers with vision there are opportunities everywhere.

An essential course in the E-marketing professional curriculum, "Be brilliant @ web-leveraged advertising and PR" covers the internet in an advertising context and explains all of the key concepts and technologies in non-technical terms. It examines the challenges of “new marketing”, and clarifies the elements of complex online and cross-media campaigns, the creative constraints and opportunities, the production and tracking processes, and the metrics available for analysing success.

As the line between advertising and PR disappears forever, the course also examines the new consumer, and how innovative marketers are finding powerful ways to use web 2.0, social networks and user-generated content to achieve buzz marketing and word of mouth brand building.

This totally up-to-the-minute course gives you the knowledge, skills and inspiration to get right up the learning curve to a point where you can start making creative, informed decisions about leveraging the web for branding or for response.

There are dramatic changes ahead in South Africa, for marketers, for ad agencies and for traditional media. Every professional engaged with advertising and PR, whether as a buyer of services, a provider of services, or a supplier of media, has to get on top of the opportunities that the web is sweeping in. This course is structured to help you get the big picture as well as the details, and will give you the insights and motivation to stay ahead of the curve.

Venue

Date: 03 July 2008
Location: Indaba Conference Centre, Fourways, Johannesburg
Cost: R1950 including VAT, lunch, documentation

Contact: Vee
Company name: Britefire
Telephone number: +27 21 790 0303
Email address vee.nuttley@britefire.com

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