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Marketing & Media#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity
Danette Breitenbach 5 Jun 2026



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The African Union last year entered into an agreement that calls for the Indian government to supply funds for the project. The Indian government will finance the project over a period of five years through a grant to the African Union. Ethiopia for example, has been given a grant of $2.13 million from India for the project.