Cinema advertising goes High Definition

Manny Teixeira, CEO of Spectrum Visual Networks, a division of Primedia (Pty) Ltd, says, “Since rolling out the world's first digital cinema advertising network for CineMARK in 2001, Spectrum has continued to develop and improve on the digital cinema platform, resulting in the recent upgrade of all of the digital cinema sites operated by CineMARK to full High Definition sites. This has been achieved by using Spectrum HD servers paired with the latest generation Panasonic projectors. HD offers significant picture quality improvements over Standard Definition with up to 6 times the detail and picture quality. In addition to superior quality HD has the advantage of being more flexible and cost effective from a production perspective.”

For more information about advertising with CineMARK and making sure that your brand or product makes a big screen sized High Definition impression on cinema patrons around the country, visit www.cinemark.co.za or call 011 545 1800.