Wimpy - one of South Africa's leading restaurant franchises - has signed an exciting on screen campaign with CineMARK. CineMARK is responsible for the majority of advertising sales in South African cinema complexes, and reaches 68.1% of South African cinema audiences.
Wimpy has always been in touch with contemporary trends in food and lifestyle tastes. Because Wimpy is always aware of what is happening out there it's not surprising that they have chosen CineMARK as their partner when embarking on a new advertising campaign.
Wimpy has secured the slot seventh closest to the main feature on CineMARK's Digital Golden Reel.
In addition to the Digital Golden Reel contract Wimpy opted to extend their advertising reach by running their ad on plasma screens countrywide. These adverts will be screened every 20 minutes, and will reach a vast target audience as cinema goers spend between 6 to 15 minutes in the foyer.
Mia Olivier, Business Unit Head at Notabene says, “Wimpy wanted to include cinema as part of their ‘Move to the Wimpy b. eat' advertising mix, and because of CineMARK's extensive reach to cinema complexes they were an obvious choice for this campaign.”
For more information about advertising with CineMARK and making sure that your brand or product makes a big screen sized impression on cinema patrons around the country, visit www.cinemark.co.za or call 011 545 1800.
Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas.
Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message. - more....
Connected by: Uninet
muti
del.icio.us
stumbleupon
yahoo
google
facebook
newsvine
Digg
Reddit
GoGuide
