Issued by: Sondag


Restaurant goers will receive a complimentary paper plus a free glass of wine or a draught when ordering one of the Dros specials. This initiative forms part of the broader marketing concept “Sondag - ons bring die kuier na jou toe.”

According to Margarethe Booysen, RCP Media trade marketing manager, this promotion is “an exciting opportunity in line with our marketing philosophy that affords existing readers the opportunity to socialise while introducing our product to Dros clients in order to attract new readers. With this promotion we believe we will extend Sondag as social brand.”

Responding to the question whether Sondag is planning more such social events Booysen replied, “Keep an eye on Sondag.”

Visit our PRESS OFFICE: Sondag is a fresh, new entrant to the Sunday newspaper market. The newspaper is aimed at modern Afrikaans-speakers and will be distributed countrywide with the initial distribution focus on the greater metropolitan areas. It is a funky, exciting tabloid and clearly different to any other newspaper. The newspaper is personality driven and offers readers everything they want to read. The first publication date is 6 May 2007.- more....

[4 Jul 2008 17:03]

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