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Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Marketers say goodbye to cookies, hello to first-party data

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Era of first-party data dawns as the data cookie crumblesLindsey Schutters

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Era of first-party data dawns as the data cookie crumbles

By Lindsey Schutters 17 Apr 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.

Capitec Bank's journey to becoming one of the world's strongest banking brands

By Karabo Ledwaba 4 Apr 2024

Company news

Creative communications agency DarkMatter opens public relations division

DarkMatter Creative communications agency DarkMatter opens public relations division

Enter Everlytic’s You Mailed It Email Marketing Awards today

Everlytic Enter Everlytic’s You Mailed It Email Marketing Awards today

Applications open for fourth intake of the ACA Women in Leadership Programme

Association for Communication and Advertising Applications open for fourth intake of the ACA Women in Leadership Programme

Red Ribbon Communications Red Ribbon Communications elevates brand recognition in the renewable energy sector

Filling the census data gap with complementary information

GEOTERRA Image Filling the census data gap with complementary information

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

SAMRA We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

Prof Bismark lauds Springboks as Newsmaker of the Year

North-West University (NWU)Prof Bismark lauds Springboks as Newsmaker of the Year

Mzansi Food & Drink Show Elevate your brand at the Mzansi Food & Drink Show 2024

Freedom Day reflections: language, expression and responsibility

Stellenbosch University Language Centre Freedom Day reflections: language, expression and responsibility

Number one in Gauteng

The Citizen Number one in Gauteng

Chantel Harrison elevates to managing director role at iProspect South Africa

Dentsu Chantel Harrison elevates to managing director role at iProspect South Africa

Popular future-focused summit returns

Mann Made Popular future-focused summit returns

Ignition Group’s Yonela Ndabankulu talks customer-centric marketing in an age of constant connectivity

Ignition Group’s Yonela Ndabankulu talks customer-centric marketing in an age of constant connectivity

Ignition Group 28 Mar 2024

Businesses invited to participate in the 2024 South African Customer Experience Research Report

Businesses invited to participate in the 2024 South African Customer Experience Research Report

Rogerwilco 26 Mar 2024

MO Agency attains elite HubSpot Partner status, a first for the African continent

MO Agency attains elite HubSpot Partner status, a first for the African continent

MO Agency 20 Mar 2024

Point recognised as Colgate Palmolive’s Most Preferred Supplier of 2023 in the Gulf Region

Point recognised as Colgate Palmolive’s Most Preferred Supplier of 2023 in the Gulf Region

Point 13 Mar 2024

5 dos and don’ts to secure customer loyalty

5 dos and don’ts to secure customer loyalty

Nick Durrant, Bluegrass Digital 12 Mar 2024

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Rogerwilco 11 Mar 2024

Rogerwilco enhances digital marketing through AI-based neuroscience product

Rogerwilco enhances digital marketing through AI-based neuroscience product

Rogerwilco 27 Feb 2024

Elevate your banking experience with secure and convenient payment solutions from FNB

Elevate your banking experience with secure and convenient payment solutions from FNB

DNA Brand Architects 23 Feb 2024

Absa declares bold new business and brand promise across all of its markets

OnPoint PR 23 Feb 2024

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Driving customer-centricity through harmonising insights, strategy, and operational implementation

React Customer Research 20 Feb 2024

The future of conversational chat channels in SA

The future of conversational chat channels in SA

Evan-Lee Courie 19 Feb 2024

Latest jobs

Customer Service - Printing Industry	Cape Town	Clarion Printed Products	23 Apr
Client Service Manager	Johannesburg	Rocket Creative Design & Display	16 Apr
Call Centre Agent	Johannesburg	SydSen Recruit	9 Apr
CRM - Campaign Manager	Cape Town	Cinch Staffing	5 Mar
Customer Service - UK - Work from Home	Nationwide	Phone Angels	4 Mar
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More news

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.

Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

Ignition Group’s Yonela Ndabankulu talks customer-centric marketing in an age of constant connectivity

Ignition Group’s Yonela Ndabankulu talks customer-centric marketing in an age of constant connectivity

Ignition Group 28 Mar 2024

Businesses invited to participate in the 2024 South African Customer Experience Research Report

Businesses invited to participate in the 2024 South African Customer Experience Research Report

Rogerwilco 26 Mar 2024

MO Agency attains elite HubSpot Partner status, a first for the African continent

MO Agency attains elite HubSpot Partner status, a first for the African continent

MO Agency 20 Mar 2024

Point recognised as Colgate Palmolive’s Most Preferred Supplier of 2023 in the Gulf Region

Point recognised as Colgate Palmolive’s Most Preferred Supplier of 2023 in the Gulf Region

Point 13 Mar 2024

5 dos and don’ts to secure customer loyalty

5 dos and don’ts to secure customer loyalty

Nick Durrant, Bluegrass Digital 12 Mar 2024

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Rogerwilco 11 Mar 2024

Rogerwilco enhances digital marketing through AI-based neuroscience product

Rogerwilco enhances digital marketing through AI-based neuroscience product

Rogerwilco 27 Feb 2024

Elevate your banking experience with secure and convenient payment solutions from FNB

Elevate your banking experience with secure and convenient payment solutions from FNB

DNA Brand Architects 23 Feb 2024

Absa declares bold new business and brand promise across all of its markets

OnPoint PR 23 Feb 2024

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Driving customer-centricity through harmonising insights, strategy, and operational implementation

React Customer Research 20 Feb 2024

The future of conversational chat channels in SA

The future of conversational chat channels in SA

Evan-Lee Courie 19 Feb 2024

Africa’s biggest marketing conference opens bookings

Africa’s biggest marketing conference opens bookings

IMC Conference 13 Feb 2024

Boost open rates with inspiration from top 10+ valentine email subject lines

Boost open rates with inspiration from top 10+ valentine email subject lines

Daniella Graham, Everlytic 13 Feb 2024

7 skills every CX interviewer needs

7 skills every CX interviewer needs

Liezel Jonkheid 12 Feb 2024

Building brand loyalty through authentic community engagement

Motherland OMNi 8 Feb 2024

When every pixel matters: Optimising website space to benefit readers and generate revenue

When every pixel matters: Optimising website space to benefit readers and generate revenue

Membrana Media 7 Feb 2024

Publicis launches PXP in South Africa

Publicis launches PXP in South Africa

Publicis Groupe Africa 5 Feb 2024

Humans and AI – Exploring the cycle of complementary coexistence

Humans and AI – Exploring the cycle of complementary coexistence

Henda Scott, Helm 1 Feb 2024

Which brands are 2023/2024‘s most iconic?

Which brands are 2023/2024‘s most iconic?

Ask Afrika 31 Jan 2024

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

Lebo Madiba 29 Jan 2024

#BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

#BizTrends2024: Jacques Du Bruyn - Gamification in digital marketing

Jacques Du Bruyn 11 Jan 2024

A2P messaging set to receive 500% boost when Apple brings RCS to the iPhone.

Apple’s decision to bring RCS to the iPhone is big boost to business revenue

Lindsey Schutters 8 Jan 2024

Source: © 123rf Riyaat Phillips, senior presales manager at Altron Systems Integration says that people are the answer for retail going forward

Retail 2024: People the biggest trend and the biggest lesson

Riyaat Phillips 5 Jan 2024

Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

African tech earns international award in Berlin

African tech earns international award in Berlin

Helm 1 Dec 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Fuel stations: More than pumps and prices - brand temples for CX

Adrian Whines 30 Nov 2023

The power of geospatial data to enhance KYC and customer service in banking

The power of geospatial data to enhance KYC and customer service in banking

Charl Fouché, AfriGIS 27 Nov 2023

Smail takes no small steps as Everlytic’s new head of channel sales

Smail takes no small steps as Everlytic’s new head of channel sales

Daniella Graham, Everlytic 27 Nov 2023

Bluegrass successfully transforms Kenya Airways website

Bluegrass successfully transforms Kenya Airways website

Bluegrass Digital 22 Nov 2023

Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

Joe Public 17 Nov 2023

A roadmap for marketing personalisation success

A roadmap for marketing personalisation success

Bluegrass Digital 16 Nov 2023

Robert Joubert, CEO of Boomerang SA

Taking a human-centric approach to bringing AI into the call centre

Robert Joubert 8 Nov 2023

Empathetic design: Going beyond aesthetics to create meaningful user experiences

7 Nov 2023

An open letter to Facebook from a very frustrated marketer

An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

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