The good, the bad and the smugly - A question of talk and walk - Don't Forget George
[Gavin Mills] In a world of soaring prices, dwindling resources, rampant unemployment and the early stages of global socio-economic decline, one would expect brands, companies and individuals to be giving their all to hold on to whatever they can of the consumer buck. Sadly this is not the case - especially in South Africa, at the moment... 30 Jun 2008 17:09
Three-way partnership on in-store media
As part of vida e caffé's ongoing expansion into the local coffee market, an alliance has been created with publishers 8 Ink Media and Tagon Media to sell in-store media for the cult coffee company. The partnership includes loyalty cards, take-away coffee sleeves, stirrers, serviettes, tags, vida-fi (free in-store wi-fi), as well as a number of new initiatives. 26 Jun 2008 08:42
Maximizer rolls out CRM benefits for Barloworld - Maximizer
Barloworld Equipment has implemented the Maximizer CRM solution to better manage its clients and increase the efficiency of its marketing campaigns. 23 Jun 2008 15:26
The best time to send an email
[Aaron Smith] The email messages you send out will be much better received if they arrive at a time when the recipient is more likely to be in the right frame of mind to read them. If they arrive at any other time - particularly if they arrive along with a raft of other messages - there is a good chance they will end up being deleted ... unwanted and unread. 23 Jun 2008 11:34
Nissan shifts service in Africa to the next level - Conexus
Breaking into new territory, the African Regional Office of Nissan South Africa is setting the standard for measuring customer sales and service satisfaction in the automotive industry in sub-Saharan Africa. 11 Jun 2008 17:43
Conexus paves the road for automotive sales and service standards in Africa - Conexus
Conexus, a leading outsourced call centre company, has successfully extended their capabilities across Africa, having completed a challenging multi-country project. The venture into the continent continued when Conexus was tasked with implementing a large-scale customer satisfaction study for a leading, international automotive client in African countries. 3 Jun 2008 16:11
Do more with less during a recession
Over the years, hundreds of studies have been conducted to prove you should maintain your advertising during an economic downturn. “Research on the recession of the early ‘80s showed a steady growth in businesses who maintained their marketing spend. In fact, by 1985, sales of companies that were aggressive recession advertisers had risen 256% more than those that didn't keep up their marketing,” notes Michael Gullan, MD of Guerrilla Marketing. 30 May 2008 08:40
Critical need to bridge sales, marketing divide
A new global survey of more than 500 sales and marketing professionals by the Chief Marketing Officer (CMO) Council shows many companies still lag in their ability to integrate and align sales goals with marketing activities, thus reducing the overall business performance of their organisations. 29 May 2008 08:50
CRM drives perceived value
[Glen Ansell] Where exactly is value created for a customer or consumer? Particularly in competitive commodity markets, there are at least two centres of value - the first is the simple, quantitative value which is linked to the price paid and the goods received. The second is linked to the perceived value, which is a more nebulous notion which is linked to how that customer feels about his service provider or supplier. 27 May 2008 08:49
SA young designers asked to bag it
Exclusive Books is challenging young South African designers to submit fresh concepts for the its new plastic shopping bag in a nationwide competition to all design schools. “Exclusive Books believes in promoting fresh talent and innovative thinking and ideas, and that's why we are approaching design students and giving them the opportunity to showcase their talent,” explain Batya Green-Bricker, Exclusive Books marketing manager. 13 May 2008 08:43
Now's the time to get the most out of CRM - Maximizer
It's no secret that our economy has been softening, which isn't all that surprising given the various internal and external pressures that have brought to bear on it in the past few quarters. The economic outlook for the immediate future isn't looking all that rosy either. 6 May 2008 15:49
Taking email for granted?
[Kezia Crawford-Cousins] If familiarity breeds contempt, email is in severe danger of being neglected as a serious focus for corporate attention when it comes to evaluating end users' experience of their IT infrastructure. 5 May 2008 08:30
Ten ways to make CRM succeed
[Roger Strain] CRM software implementations can be delicate affairs, as many organisations have discovered to their cost. Yet success is not difficult to achieve, given good groundwork and careful project management. If your organisations get all of the following 10 things right – or even most of them – a CRM success can pretty much be guaranteed. 15 Apr 2008 07:03
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