| Category | Finalists |
|---|---|
| Best Sponsorship of a Sport Event or Competition | Absa - Absa Cape Epic |
| Absa - Absa Currie Cup 2009 | |
| Hyundai - Hyundai FIFA World Cup Programme | |
| MTN - MTN Sponsorship of the 2010 FIFA World Cup | |
| MTN - MTN8 Wafa Wafa | |
| Nedbank - Nedbank Cup Soccer Sponsorship | |
| Best Sponsorship of a Sport Team or Individual | |
| Sponsored by Neo Africa | Absa & Castle Lager - Bafana Bafana |
| Chevrolet - Chevrolet Warriors | |
| Nike - Lead With Our Players | |
| Sasol - Sasol Springbok Team Sponsorship | |
| Best Use of PR in a Sport Campaign | Blue Bulls - We (Bulls) are marching to Orlando |
| Mercedes Benz - Driving Bafana Bafana | |
| MTN - Last Fan Standing | |
| Nike - FTC Soweto PR Launch | |
| Powerade - The Powerade Race for the River | |
| Southern Sun - United We Shall Stand | |
| The Virgin Unite Corporate Social Responsibility in Sport Award | adidas - FIFA Ticket Fund |
| Dreamfields - Dreamfields Project | |
| MTN - MTN Qhubeka Partnership | |
| Nike - Nike (Red) Lace Up. Save Lives. | |
| SuperSport - Let's Play | |
| The Sharks - Don't Drink and Drive | |
| Technological Innovation in Sport Award | |
| Sponsored by EA Sports | Nike - Nike Innovation |
| Sony - 3Dworld Created by Sony | |
| Vodacom - Fan Cam 'Fly Your Flag' World Record Attempt | |
| Vodacom - Vodacom Player 23 Coach Call | |
| Best Grassroots Development Programme | HI-TEC - Martin Dreyer 'Change a life' Academy |
| Nestlé - Nestlé Milo Champions U-13 | |
| Nike - Elite Training Grassroots Programme | |
| SARU - TAG Rugby Tackle Safety Programme | |
| Best Use of Digital Communications in Sport | Club Newlands & Western Province - Club Newlands |
| HI-TEC - Liquid Mountaineering | |
| Nike - Write the Headline | |
| SARU - Going Public | |
| Vodacom - Vodacom Stormers 'Global Storming' | |
| Best TV Sport Commercial | Nedbank - Nedbank Cup Soccer |
| Nike - Write the Future | |
| SuperSport - FIFA World Cup South Africa 2010 | |
| Vodacom - Join the Voice Behind Bafana Bafana | |
| Virgin Atlantic Sport Team of the Year | Chevrolet Warriors |
| MTN Energade Pro Cycling Team | |
| Kaizer Chiefs | |
| Western Province Stormers Rugby | |
| Sport Brand of the Year | |
| Sponsored by IFM Sports Marketing Surveys | Big-Ball |
| Blue Bulls | |
| Nike | |
| The Sharks | |
| Best Integrated Sport Marketing Campaign | |
| Sponsored by Prosport International | adidas - Unite Mzansi Unite |
| KFC - KFC Champions Box | |
| Nike - Game Changers | |
| SARU - Bokkie | |
| Southern Sun - United We Shall Stand | |
| Standard Bank - Standard Bank Pro20 Series | |
| Sport Agency of the Year | Exp South Africa |
| Matchworld | |
| Maverick Experience Exhilarator | |
| Octagon Marketing | |
| Playmakers Sponsorship | |
| The Flagship | |
| Treble Group |
Go to www.sportindustry.co.za for more information.
