The news in February that FoxP2 and King James would take over the account had hardly been announced when the account move was frozen. Alan Knott-Craig Snr had been appointed the new CEO of Cell C and had not been party to the decision on the new agency appointments, while Cell C brand and marketing communications executive Mandy Waddington, who presided over the agency appointment process, left the company.
Speculation on the account review escalated as Cell C drew a curtain of silence around the process - by informed accounts not even communicating progress with the affected ad agencies.
Continue reading the full story on www.marklives.com.
MarkLives.com is the marketing, advertising and media news and insights site run by business journalist Herman Manson (former co-founder and publisher of Brand magazine). The site regularly breaks industry news and has built a strong following with its independent and opinionated stance on key industry issues. Follow MarkLives on Twitter at @marklives, become a Facebook fan and subscribe to the weekly newsletter.
Go to: http://www.marklives.com